Nursery Online - Latest International News
The JPMA Show is the place to be

With more than 4,600 attendees, 90%+ of the industry's buying power and thousands of new and expecting parents, The JPMA Show: Built for Baby is a must-attend event for anyone in the baby and children's products industry.

The JPMA Show is the only combined baby and children’s products conference, trade show and consumer baby show franchise in North America, and will be held April 10-13, 2019 in Orlando, FL.

The four-day event brings the industry together to showcase and launch the newest in baby products, collaborate on product quality and safety advancements, participate in educational opportunities, connect with peers and sell new products. The show culminates in the largest consumer baby show in the country, giving participants a unique opportunity to engage new and expectant parents.

“The JPMA Show is a curated experience, focused on the right buyers, the right consumers, the right programming and the right opportunities. For example, more than 94% of our consumer attendees are parents, expectant parents, or are planning for pregnancy, so we're not just attracting people to the show, we're getting the right people to attend,” said Kelly Mariotti, JPMA Executive Director.

2019 programming includes the annual Innovation Awards, an exclusive discussion with Cat & Nat, the #momtruth Moms, “New Parent Days,” media and marketing education, updates on the state of the industry and more.

To register, visit For more information, visit or follow @JPMA, #JPMABuiltforBaby and #JPMAShow.

Childhome opens office and warehouse in the USA

Childhome, a well-known Belgian manufacturer of baby products and furniture, has experienced a significant international growth over the last 10 years. Childhome already sells their products in more than 50 countries worldwide, they decided that the time was right to enter the American market.

In January of this year, the opening of the Childhome USA office and warehouse took place and all products arrived mid-February. Nothing can stop them anymore to meet the increasing demand from the American customer. Stefan Aerts: “We receive a lot of enquiries for our products from the United States. It is a challenging market and we are looking forward to meeting it”.

Childhome is known for his award winning Evolu ONE.80°, a unique and multifunctional high chair with adjustable height and swivel function. The Mommy Bag, with matching Mommy’s Treasures clutch and Baby Necessities toiletry bag, is a real eyecatcher and besteller and has become a must have for new and expecting moms all over the world.

With both the Evolu ONE.80° and the Mommy Bag collection, Childhome exhibited at the JPMA baby fair in Washington DC last year.

Nathalie Aerts: “Visitors and judges really loved our Evolu ONE.80°. We received the JPMA Innovation Award thanks to the handy and unique features and the beautiful design. This year we will exhibit again at the JPMA fair which will take place at Orlando in April.”

Childhome, incorporated and ensouled by Stefan & Nathalie Aerts, is a Belgian manufacturer of baby products. Their philosophy is based on improving the lives of young parents. Whilst designing their products in the best interest of the child, Childhome focusses on safety and quality. The Evolu ONE.80° high chair is JPMA certified and complies with the ASTM standards.

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Brisk business in Britain

The UK’s only trade show for baby and pre-school products – Harrogate International Nursery Fair – opens its doors to retailers and buyers in less than a month, from 24th to 26th March 2019.

With many favourite brands exhibiting including Silver Cross; Hauck Fun For Kids; Allison Baby, Graco, Joie and Nuna; Cosatto; Peg Perego; Microlite; Bebecar; Venicci; BabyStyle; Obaby and The Red Kite Company (to name just a few) – together with lots of fabulous special show offers, there has never been a better time to buy in Britain.

Great money saving examples – which are exclusively available to those attending the show – include Tutti Bambini which is offering up to 50% off some of its complete travel systems if ordered at the show; 5-Point Plus which is offering ‘buy 5, get one free’; and K-Play which is offering 5% off orders placed at the show (first order only). More offers are being posted on the show website daily, so keep checking for details.

International visitors will be warmly welcomed to the show and can enjoy some great British hospitality from both exhibitors and the beautiful North Yorkshire town of Harrogate. Entry to Harrogate International Nursery Fair is free and the location is easily accessible for those flying into Leeds Bradford Airport and London by train.

For more information visit

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Kids Time in Kielce

The 10th Kids Time was held last week (20 to 22nd February) in Kielce, Poland. The show continues to grow year on year and there is now a grand total of nine halls. The show is covers toys as well as clothing and juvenile products and this year there were 564 exhibitors from 21 countries covering over 20,000sqm.

Exhibitors ranged from home grown (yet international) companies such as Whisbear, who introduced their new Comforter blanket and cuddly toys to their best-selling Whisbear, Whisbird and the cute Sloth E-zzy. A number of international brands were there such as Shnuggle, launching their new Air Crib, Lodger, Kidsmill and Quax ably represented by small distributors such as Muppet Shop. Larger international brands such as BeSafe, Dreambaby and TFK were amongst many shown by Marko.

Important international brands such as Chicco, Cybex, Dorel and Britax Römer had large stands while some companies such as Childhome took additional space to support their distributors (and distribute exquisite Belgium chocolate to the chosen few!!). Turkey and Spain had their own pavilions and as usual, there were a number of Chinese manufacturing companies. Other countries were represented by brands such as Inglesina from Italy, Hauck from Germany and Vtech from the UK

Presentations with expert speakers such as Reyne Rice, a well-renowned international journalist who spoke on the upcoming trends in toys and Adam Fotek who spoke on Phthalates, continued throughout the first two days.

The show was busy on all three days. It is too early for precise numbers but the likelihood is that there will be yet another increase on the 7500 who visited last year. This isn’t just a show for the Polish and Eastern Europe market; there were several international buyers spotted as well, all looking for great products

Next year, the show will be held on February 19th to 21st, 2020, and promises to be even bigger and better.

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Your invitation to CBME China

Come and see for yourself the latest trends and happenings for the baby products and services industry. Over 100,000 key industry players from all over the world will gather for a 3-day trade fair in Shanghai. Admission is free to all trade visitors.

CBME China, the world’s largest trade fair for child, baby and maternity products and services, will take place from 24-26 July 2019 at National Exhibition Convention Center (NECC) in Hongqiao, Shanghai. This year’s event will be BIGGER and BETTER than ever – we will occupy the WHOLE venue. You will see 4,700+ local and international brands from over 3,300 exhibitors from all over the world showcasing their full range of baby products.

Here’s what you can expect at CBME China 2019:

  • Product Launches – With over 4,700 brands exhibiting at the fair, majority of them have chosen CBME China to debut their latest product for the year. Right before Kind + Jugend and ABC Kids Expo.
  • 2019 Upgraded Zones and New Zones – CBME China launched new zones to cover non-traditional products since 2017. You will see upgraded “Fabulous Mom Zone”, “Fun Learning Zone”, “Outdoor Recreation & Sports Zone”, “Smart Home Zone”, and “Natural Products Zone”. Meanwhile, we further expand the coverage to cover two new zones: “Service Providers & Retail Solutions Zone” and “Shanghai International Digital Printing Industry Fair (TPF)”.
  • Product Innovations – Spot a new trend as brand owners showcase their latest innovation at CBME China Innovative Products Awards Gallery; see latest product developments in the industry and vote for the most innovative products for 2019. CBME China is the venue for you to not only discover market trend, but also be the one who shapes the trend.
  • International Pavilions – New brands from all over the world will showcase a full-range of child, baby and maternity products at International Pavilions. Apart from pavilions of Australia, France, Hong Kong, Japan, Korea, North America, Singapore, Spain, Taiwan, UK, we also have new entrants this year – Canada, New Zealand, and Ireland Pavilions. Find more international brands and business opportunities at the International Pavilions to facilitate trades and grow your business.
  • Private Buyer Meetings – This is your opportunity to meet with brand owners and new suppliers worldwide. It helps match you with the exhibiting manufacturers who align with your business needs, which makes your sourcing more efficient and maximize your time during your visit.
  • Global OEM/ODM Zone – Brand owners, retailers and even distributors from the region are looking for OEM/ ODM companies from all over the world to help produce and/ or design new products. Find factories who can manufacture your products based on your sourcing requirements.
  • Cool Kids Fashion – Co-located with CBME China, Cool Kids Fashion Shanghai is China’s must-attend children fashion event for trade professionals. It features a complete overview of children clothing and accessories (ages 0-16 years). This is a perfect place not only to find worldwide kids fashion labels and distributors, but also meet with leading fashion designer and grasp the latest fashion trend.
  • …and more!

With so many show highlights, CBME China 2019 will offer you a learning and networking platform like no other! I hope to see you at the event in this July.

Register today to claim your FREE admission pass.

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From the award-winning design team and trusted Birch Fabrics, a new brand is born, Kinder Birch!

From the award-winning design team and trusted Birch Fabrics, a new brand is born, Kinder Birch!

Kinder Birch makes its debut from the trusted and well-known fabric company, Birch Fabrics, which has created hundreds of whimsical knit fabrics sold around the globe.

Made with the highest standards, the brand is committed to the changing organic baby clothing industry. The signature onesie also known as “the short-piece” is hand-made, featuring modern designs that are simple and ready-to-wear for the modern and conscience family. The brand creates stylish children’s clothing for precious little ones in an environmentally responsible, Mom-approved fashion.

Cynthia Mann, the creative visionary behind Birch Fabrics, founded in 2009, is an organic fabric enthusiast and a mother to two boys. Together - with Jason Rector, a multimedia designer in the Bay Area - they collaborated to start Birch Fabrics. The Kinder Birch story? A conscientious mom on a mission to find a solution for the lack of organic fabrics, coupled with an award-winning design team led to the birth of a new era of modern, responsibly sourced children’s clothing.

From the well-trusted mother brand, the collection of Kinder Birch clothing is printed with low impact dye and water-based inks and safe for the family. The eco-friendly children’s collection is sourced in India and made from 100% organic cotton which is grown in a controlled environment without using any pesticides and chemical fertilizers and is sustainably sourced.

To be certified as 100% organic, the cotton has to meet a very strict approval and quality process. The certifier, the Global Organic Textile Standard (GOTS), approves every step in the process from cotton to the finished goods. The GOTS is the world's leading textile processing standard for organic fibers, including strict environmental and social standards and is backed by independent certification of the entire textile supply chain. The process begins from the time the cotton is grown, to how the cotton is transported to the mill, how it is milled, how it is bleached using oxygen based bleach (non-chlorine), how the cotton is printed using low impact dyes, and must also meet a standard of fair working conditions set by the International Labor Organization (ILO). Certification is provided to ensure that all standards have been met and approved.

Traditional cotton is accountable for almost 25% of all chemical pesticides used in agriculture, with nearly 50% of the textile industry using cotton. “These chemicals are seeping into our Earth. Inevitably over time, this increases green-house gases and the likelihood of contamination of the same soil that may grow our children’s, children’s vegetables,” says Cynthia Mann. “We think that is a BIG deal.”

“What we dress our children in is so important, and often times we are unaware what went into making it,” says Jason Rector. The print designs are whimsical, modern and minimalistic while the unique colors are tranquil and inspiring. The current collection offers sizes for babies ages 3-6 months and 6-12 months. “We came up with modern and sophisticated designs that are inspired by our natural surroundings and then interpreted in a child’s mind’s eye,” says Cynthia.

The color palette is unique inspired mostly by familiar colors from Mann’s childhood, whether it be from wrapping paper, wall paper or fabrics from the time. “I was always intrigued and interested in color and patterns as long as I can remember and it's what has inspired me to be in the industry of textiles and children's clothing,” says Cynthia Mann.

“We believe our style identity aligns with that of Charley Harper’s (the Cincinnati-based modern artist best known for his stylized wildlife prints, posters and book illustrations) vision perfectly!” says Cynthia. “Our sincerest hope is that if he were alive today, he would be proud to see his work being admired by a new generation of mothers and their children.”

To learn more about Kinder Birch, please visit the company website

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ABC show plans for 2019

Plans are well underway for the two ABC produced events in 2019 - The Spring Educational Conference and Trade Show in Reno, Nevada, April 30-May 2, 2019 and the ABC Kids Expo, October 23-25 in Las Vegas, Nevada.

The Spring event will be held at the Grand Sierra Resort, with hotel rooms as low as $59 per night. In addition to the trade show component, popular segments include the Modern Parents Panel and Retailer/Manufacturer forum session.

Two complimentary network receptions will be held in the evenings right on the Grand Sierra Resort property, with free lunch on the show floor on May 1st and discounted breakfast buffet. The event will also include the Brixy Stores annual meeting to be held on April 30th.

“The Spring SEC is a great way for stores to share successes and tips with each other to maximize the shopping experience for customers and increase sales and profits,” said Mark Simon, Executive Director of Brixy, who is also a member of the ABC Board. “This is a must attend event for any manufacturer looking to break into the specialty market,” remarked Karen Casson, Chair of ABC.

Board members spent considerable time with ABC show management developing and refining the Fall ABC show floor plan and schedule for 2019. Retailers and manufacturers are all looking forward to the 2019 show, which will be on one floor of the Las Vegas Convention Center, for a more intimate and efficient event experience.

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Juvenile products industry veteran Tracie Schor joins Baby K’tan as SVP of Global Sales and Marketing

Tracie Schor, previously of Ju-Ju-Be, joins Baby K’tan to propel Global Sales and Marketing efforts.

“After seeing years of continued growth here at Baby K’tan, we are excited to have Tracie at the helm of our sales and marketing team.” said Michal Chesal, Baby K’tan President and Co-Founder. “Her 27+ years within the juvenile and apparel products industries will ensure Baby K’tan continues its current trajectory of growth and innovation. As we continue to work on brand updates and product development, her experience will allow us to accelerate sales growth and innovate more effectively.”

“Tracie brings with her a wealth of experiences and insight and we are proud to welcome her into the Baby K’tan family,” added Isaac Wernick, CEO and Co-Founder of Baby K’tan. “We believe that Tracie will help us expand the Baby K’tan brand footprint across the globe, while working closely with our partners to exceed their expectations.”

Baby K’tan has established itself as a provider of quality baby products to parents everywhere with plans to expand further into the juvenile products space. Currently, Baby K’tan, LLC, a U.S. based company, can be found in over 30+ countries in partnership with 15 international distributors.

“I am delighted to join such a dynamic and ambitious organization,” Ms. Schor said, “and I intend to bring Baby K’tan’s history of high quality and innovative product creation to the next level in new markets and through additional channels worldwide. There is no limit to what Baby K’tan can accomplish going forward.”

Tracie joins Baby K’tan from Ju-Ju-Be International, a leading lifestyle brand in the juvenile products industry and a provider of premium diaper bags, backpacks and accessories, where she served as Senior Vice President of Global Sales.

Find out more at, or e-mail

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Toys”R”Us starts a new life in the US

Toys“R”Us has officially emerged as a new company, with a new name “Tru Kids Inc”. The company is the new parent of Toys“R”Us, Babies” R”Us, Geoffrey the Giraffe and more than 20 established consumer toy and baby brands.

Tru Kids is headquartered in New Jersey with a team of returning Toys“R”Us employees.

Tru Kids Brands is led by Richard Barry, the former global chief merchandising officer at Toys “R” Us, who will serve as President & CEO. Joining Barry are Matthew Finigan as CFO, James Young as EVP of global license management & general counsel, and Jean-Daniel Gatignol as SVP of global sourcing & brands.

The company appointed brand management veteran Yehuda Shmidman as Vice Chairman to advise on global strategy and execution. Shmidman is the CEO of Wave Hill Partners, and the former CEO of Sequential Brands Group.

“Despite unprecedented efforts to capture the U.S. market share this past holiday season, there is still a significant gap and huge consumer demand for the trusted experience that Toys“R”Us and Babies“R”Us delivers,” says Barry. “We have a once-in-a-lifetime opportunity to write the next chapter of Toys“R”Us by launching a newly imagined omni channel retail experience for our beloved brands here in the U.S. In addition, our strong global footprint is led by experienced and passionate operating teams that are 100% focused on growth.”

Global partners include Al Futtaim Sons Co. LLC (UAE), Green Swan (Iberia), Keshet-Hypertoy Ltd (Israel), Lotte Shopping Co. Ltd (S. Korea), Marketing Services and Commercial Projects Operation Company (Saudi Arabia), Tablez & Toyz Private Ltd. (India), and Toys (Labuan) Holding Ltd. in partnership with Fung Retailing Ltd. (Asia). The company will work closely with each to expand the Toys“R”Us and Babies“R”Us businesses in their respective markets as well as actively seek opportunities to bring the brands to new and emerging territories.

Tru Kids’ global partners are set to bring Toys“R”Us and Babies“R”Us to more customers through the opening of 70 stores this year in Asia, India and Europe and the development of new e-commerce platforms in several key markets.

Source: JPMA

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